A portfolio where pixels meet purpose — and PowerPoint slides fear me. I’m a self-taught designer, storyteller, and UX therapist who believes great design isn’t just about looking pretty — it’s about working smart, scaling effortlessly, and solving real problems (because no one needs just another screen).

Whether it’s untangling complex user journeys, building pitch decks that don’t snooze the room, or crafting design systems that your product and sales teams can finally agree on, I specialise in making the complicated feel easy — and the easy look good.

This is where strategy hugs creativity, and feedback loops power the iteration engine (because “done” is just the first draft). Welcome to my sandbox of ideas, systems, and stories — all designed to keep the user (and sometimes the stakeholder) smiling.